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THE JOURNEY BEGINS AT THE FRENCH RIVIERA…

Niclas Lij cruised along the coast line. 

Caught some waves in Biarritz. 

Double espresso in Nice.

Took a stroll along the Cliffsides of Saint-Jean-Cap-Ferrat. 

NICLAS HAD A PASSION FOR DESIGN AND CARRIED HIS SKETCH BOOK TO THE BEACH.

He drew a watch, symbolic to capture the beautiful time in France. 

NICLAS HAD A PASSION FOR DESIGN AND CARRIED HIS SKETCHBOOK TO THE BEACH.

He drew a watch, symbolic to capture the beautiful time in France. 

Back in Stockholm, Sweden, Niclas continued his life as usual. 

It wasn’t until several years later he found the sketchbook with the drawing of the watch. 

Looking at the drawing and thinking back at the time in France, he decided to go for it. 

He wanted to follow his passion and create a brand. All he needed now was a brand name.

HE THOUGHT BACK TO THAT MOMENT iN NICE.

Nice… Niclas… Nick… His uncle always called him Nick. He needed more.
Beach… Drawing… The drawing was made at the beach. In a beach cabana. 

CABANA… NICK… NICK CABANA

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